Citigold is one of the most superior investment services from Citibank. Introducing “Sukwan Bulakul” as the first ambassador of Citibank to communication out the brand image which had gained huge interested by the media.
It goes beyond and over the typical communication strategy. It relied hefty on entertainment and event launching. JC&CO have used public relation strategies that present a new choice for women in the new generations to plan out the way of how to spend and use money, though the identity of this brand ambassador. Wanting to match investments to be something close to us when assets are taken care of by experts from Citibank.
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