31 August 2020

"Reputations are valuable. A good reputation is hard earned over a long period and takes effort to sustain."

Businesses and other organizations not only need a strong corporate narrative that tells their story in a compelling way, but they must also be prepared to find and try new ways of doing so over time, engaging their target audiences through different channels, and using a range of tools unheard of even a few years ago. That's how valuable reputations are maintained.